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The Fate of Construction Data: Who Will Own It?

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Last week, I met with the CEO of one of the largest retail owners in the world. Our conversation centered around how he gets more leverage from having technology drive his day-to-day processes. But itís not for the obvious reasons.

The dirty secret about owning buildings is that the cost of repositioning and construction is a black box. The time it takes for projects to get completed is a black box. Even the history of vendors with whom owners have worked can be a black box.

Why? Real estate investors do not truly own their construction data. Legally, the data belongs to them, or at least part of it, but consider the reality:

  • General Contractors manage the bidding process and owners often only see the final costs. So, who really owns the pricing intelligence?

  • Construction managers control timelines using their in-house software programs and owners receive general updates at weekly meetings. So, who really owns the ďtime to completionĒ statistics?

  • Project and property managers (internal and external) handle communications with vendors from their email inboxes and mobile phones. So, who really owns the job performance insights?
Itís not that owners are indifferent to the power of their data. We spend a lot of time with portfolio owners across North America and they often ask, "How can we aggregate data from past projects to make smarter decisions in the future?"

Owners are the ultimate risk takers in any building project, but without technology that aggregates and unifies insights from across their projects, their buildings and their entire portfolio, they are operating in a black box.

And thatís precisely why the retail portfolio CEO mentioned earlier values technology: unifying his construction data allows him to generate more value from his projects. As he said, "I want to combine technology and data to drive projects to completion faster which will get my tenants in faster and increase NOI. Then I cap that NOI and I've created real value for my investors."

What would happen if all owners took steps to own their data like this CEO?

For one thing, unifying construction data would help owners know as much about pricing as contractors. They would be able to get empirical answers to questions like:

  • What should the range of pricing be on a per square foot basis for lobby projects in Washington D.C. office buildings?

  • How long does it typically take for a retail tenant in a shopping center in the Northeast to get from demolition to occupancy?

  • How often do projects like the one I'm about to launch actually go over budget?

  • How are capital budgets in my portfolio tracking against their underwriting plans?
Having unified data to answer these questions allows owners to reduce contingencies on projects, create confidence in underwriting new assets, and deliver investors better returns.

Real estate owners who want to remain competitive need to truly own their construction data in order to drive project budgets and schedules Ė that in turn drive investor returns.

To learn more about this hot topic, join us for a NEW Precon Event, Construction Summit, that will be held on June 5 at The Cosmopolitan in Las Vegas. This Summit will delve deeper with specific sessions discussing: (1) bid process structure, (2) reforecasting for more robust capital plans, (3) leveraging historical data to drive down future acquisition cost, (4) timeline acceleration, (5) vendor relationships and (6) system integrations. Open to all registered conference attendees, register today!

Riggs Kubiak, CEO, Honest Buildings
Riggs Kubiak, based in New York City, is the SVP of Owner Strategy at Procore, the global leader in cloud-based construction management technology. In 2012 he co-founded Honest Buildings, a construction management platform purpose-built for real estate owners, which was acquired by Procore in 2019. Prior to these roles, Riggs spent 5 years in asset management at global developer, Tishman Speyer.

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