6 Ways to Make Proptech Deliver For Your Business
There is no doubt that investment in real estate technology is one of the key priorities right now. 89% of real estate businesses know they need to engage with proptech companies to adapt to the changing global environment. However, only a third have a digital strategy in place according to KPMG’s Global PropTech Survey.
It might feel like a minefield but it doesn’t have to be. There are proven solutions delivering value and solving problems for real estate, the key is how to navigate the options and create a technology strategy that drives value. Here is our guide to doing that…….
#1: Don’t disrupt your business for the sake of disruption
Are you waiting for tech companies to come to you or do you have internal innovation procedures to find what you want, what your customers want and most importantly need?
You’re probably being approached on a daily basis by an ever growing number of small, agile startups with smart, sexy tech. But do they really make the right solutions for key real estate challenges? Ask yourself, “do we need this or are we just creating a perception that we’re proptech savvy”?
Innovation should be driven by need. Platforms and improvements should be useful, compatible and relevant to your business tools and software, and with your business partners.
#2: Consider the value carefully
61% of property companies believe a tech investment today will positively impact their revenues for years (from KPMG’s Global PropTech Survey), so you need to understand how the tech you’re considering delivers returns.
You might seek efficiency and cost saving, but you might also consider a solution driven by the new ways people consider real estate and physical space. How can you create loyalty amongst you customers and tenants? How can you support their businesses and add value to a lease? You also need to look at how you measure value. It may be revenue but also something less measurable but equally valuable such as experience and connection to, and a feeling about a place.
#3: Align product-market fit
We are no longer in the own-to-consume era, customers want what they want, when they want to use it. This is an era of high frequency change, the pace is gathering momentum, and real estate needs to keep up.
The mindset change is understanding real estate as a service rather than product, a much more customer-centric approach than we’re used to. As Steve Jobs said, “Put the customer first and then move onto tech.”
Your proptech solution needs to work for your new business strategy by delivering return on investment whilst creating an experience for your customer/tenant in ways that are changing all the time. So if the smart and sexy tech does this then you have that perfect product fit, but if not - then don’t waste your time and money.
#4: The data opportunity
Data as a commodity is our biggest challenge and our greatest business opportunity, we need it in volume, variety and velocity. Your proptech should provide this.
The right solution can deliver an understanding of our customer behaviours, needs and wants. This data can be used to design the customer experience, personalise space and service, leading to increased tenant retention and enhanced asset performance.
It’s all about optimize, optimize, optimize rather than location, location, location.
#5: Tech + human approach
There’s a saying - it’s better to have loved and lost than not loved at all. Tech failure is acceptable as it proves you’re taking part and testing what’s right for your business.
However tech itself doesn’t fail, it’s the human element that is likely to cause the failure. There are many negative connotations of implementing proptech: “It will take my job”, “I don’t want to change the way I do things.” However, proptech and humans create that symbiotic relationship that delivers. Tech and human together deliver greater value and efficiencies.
Human + tech is the smart way to think about your future.
#6 Deliver the WIFIM
WIFIM, or “What’s in it for me” leads to buy-in. Everyone in the organisation needs to understand the benefits technology will deliver to them. Buy-in is paramount to success so it’s important to get all the stakeholders involved from the start.
Allocate the correct resources to the project to ensure success. Identify the benefit to those who need to deliver the change, and how the company will benefit. Sell them the dream.
Proptech should deliver a better all round experience for the worker AND the customer. Technology is shaping the way we live our lives and the spaces that we occupy, both at work and at home.
There are technologies that are proven solutions not just cool CREtech. One of these is Mallcomm.
Maintaining high tenant satisfaction is top priority for 97% of facility and real estate managers and that’s how our technology Mallcomm was born. Through our work of marketing real estate we knew that tenants needed to be engaged but we had no effective way of doing that. We couldn’t get them involved, understand their needs, make their interaction with property management teams seamless and efficient.
We needed to maximise their satisfaction. So we invented a technology that would solve these problems. Across the 250 locations using Mallcomm, tenant satisfaction has been improved by 60% for owners such as Unibail-Rodamco-Westfield and Brookfield.
Mallcomm also features operational and social solutions such as workflow management, smart building integration, access to key resources, concierge and social chat.
This is a technology that delivers immediate return, enhancing effectiveness and efficiency through streamlined operations and delivering value through vast amounts of data. The value comes from the way it is a platform that solves many pain points for all users because it was created in real estate, for real estate by real estate.
This Week’s Sponsor
Altus Group Limited is a leading global provider of independent advisory services and technology for the commercial real estate industry, including ARGUS® software solutions. For over 25 years, ARGUS® products have been the industry standard for creating cash flows and valuations helping thousands of commercial real estate professionals gain transparency into their property assets, manage risk and optimize their portfolios. Real estate investors, asset and portfolio managers, lenders, brokers, appraisers and other commercial real estate professionals use ARGUS to facilitate transactions and communicate value. For more info, visit www.altusgroup.com.
UPCOMING REALCOMM WEBINARS
COMMERCIAL REAL ESTATE & Technology – The Importance of Developing a STRATEGY - 9/19/2019
It wasn’t long ago that a Commercial Real Estate CIO was responsible only for functions such as networking, file and print servers, computer hardware, desktop applications and e-mail. Over the last 5+ years other responsibilities have entered the sphere of the CIO including marketing, operations (smart buildings), occupant experience and cybersecurity, to name a few. Additionally, emerging technologies such as AI, Machine Learning, Blockchain, AR/VR, autonomous, robotics and others are impacting their world as well as their clients. Never before has it been so important for a Real Estate CIO to develop a comprehensive digital strategy, encompassing all aspects of the organization. This webinar will focus on the importance of developing a comprehensive digital strategy.
Founder of Realcomm Conference Group, an education organization that produces Realcomm, IBcon and CoRE Tech, the world's leading conferences on technology, automated business solutions, intelligent buildings and energy efficiency for the commercial and corporate real estate industry. As CEO, Jim interacts with some of the largest companies globally pertaining to some of the most advanced and progressive next generation real estate projects under development.
Ilan Zachar is currently Chief Technology Officer at Carr Properties, a privately held REIT known for its portfolio of trophy-quality properties in the Washington D.C. In this role, Ilan leverages vision and foresight to cross-pollinate best practices, processes, systems and resources across corporate operations/affiliates. Under his leadership, this has resulted in improvements in bottom-line costs, top-line business growth/scalability, operational sustainability and high performance and overall, strengthening his company’s role as a market leader. For over 20 years, Ilan has been executive business leader and innovative technology strategist for multinational real-estate and property development companies worldwide.
Sineesh Keshav is the Chief Technology Officer at Prologis. In this role, he oversees all aspects of the technology strategy and is responsible for leading the company’s global data and digital transformation. Since joining Prologis in 2018, Sineesh and his team have been focused on a capability driven, customer-centric approach to innovation and digitalization.
With over 24 years of experience in real estate, Kevin's expertise encompasses enterprise IT design, integration and ecological adaptation, helping his clients deriving ongoing value by improving their manageability, effectiveness and ongoing efficiencies. Prior to joining RealFoundations, Kevin served as a CIO for a large-NY owner operator and as a SVP of IT for an Ohio based REIT overseeing the strategic planning, enterprise architecture and information architectures.
Mike Salazar has extensive experience in consulting and sales with Enterprise companies, regarding strategic cross function technology, mainly focused on IoT and AI platforms. Named Star on the Rise by Security Industry Association in 2016, he is currently the Practice Director for Smart Buildings at HID Global. Through innovative solutions he helps organizations unlock value and realize business intelligence. Honored to call many of the most notable companies of our time happy customers.
Dharmendra is the Industry Principal at Yardi Systems. Dhar’s well-rounded and practical background in the industry includes experience as a software vendor, consultant and customer. Prior to Yardi Systems, he was the Vice President of Revenue Management and Analytics for Denver-based Apartment Investment and Management Co. (AIMCO), one of the largest multifamily REITs in the U.S., where he led the development and implementation of revenue management and business intelligence systems.
Malcolm Hobbs is VP of Marketing and Market Development at Join. Malcolm has extensive startup and enterprise marketing and business development experience in markets including SaaS, Industrial IoT, Analytics and Sustainability. At Join, he is helping to redefine how owners secure their buildings from digital threats and deliver advanced digital workplace services in today's tech-forward buildings.