The New Realities: How VR & AR Are Changing the Way We Operate & Use Buildings
The You Are Here indicator – usually found on wayfinding maps in malls or large public spaces – doesn’t always solve the problem of how you get 'there.' Now, not only do we have the ability to get there, we can even bring 'there' to you by using Virtual & Augmented Reality (VR & AR).
Within the commercial real estate realm, we’ve already seen some widespread adoption of AR/VR. And as the technology evolves, there will be even more robust use cases. The time is now to look at how to bring this technology into your workflow.
Along with Virtual and Augmented Reality, you may have also heard the term Mixed Reality, or MR. To confuse things even more, the umbrella term for all the realities is XR or Extended Reality.
To clarify, AR is the next computing platform. Everything you currently do on your desktop or mobile device, you will eventually be able to have projected into your field of view using a wearable such as Magic Leap or Apple’s heavily-rumored AR Glasses.
VR is really a destination. You are fully immersed and are able to experience a 3D environment as if you were actually there.
MR or Mixed Reality is a blend of the physical world with the digital world in a way that makes both seem real. It is also where a person may be projected into a virtual world but that person appears as they are in real life.
XR for Architectural Engineering & Construction (AEC)
There are myriad use cases for this technology, but as the future screams towards us, we will focus less on one reality or another and more on seamlessly moving between our real and digital landscapes. When thinking about how to leverage XR in your business, it’s important to consider a broader vision. Companies can utilize XR across all business lines—a architectural design and engineering, interior design, sales and marketing, even training – essentially the entire BIM lifecycle and beyond. Alongside this direct business utility, virtual desktops, virtual meetings and remote technical assistance will become standard practice in the near future.
Within AEC, the value of XR is clear and there are many powerful software solutions and platforms that can enhance every stage of design, visualization, collaboration, sales and marketing. There are existing tools that will allow ingestion and translation of 2D and 3D architectural renderings into game engines such as Unity and Unreal. From there, architects and designers can continue the design process from within the environment.
Visualization in VR is one of the most valuable and widespread solutions. Architects can share VR walk-through models for stakeholders and clients. Designers can build out infinite versions of the space. Contractors can plan and project manage. Collaboration between teams can be done remotely, yet in the virtual environment, with tremendous savings in both time and budget.
As is the case with any large project, the process entails working with multiple factions in key decision-making stages. Doing this is VR, and in many cases in real time, is far more effective. VR supports multiple people in a virtual environment, significantly shortening timelines and allowing teams to spot potential issues.
Within a VR headset, you are transported into the environment at a 1:1 ratio. As a result, the nuances of scale can be far better assessed. For example: does a space feels too tight, how is the flow from room to room, are the ceilings high enough. This holds true even more so with furnishings and interiors.
We recently worked with a firm designing a new restaurant from the ground up. They were very close to submitting the final designs for approval. In the kitchen, the clearance between the prep tables, the stoves and the large wood burning oven appeared sufficient in the drawings. However, when the chef did a walk-through in VR, he noticed that the long-handled peel used to move food around in the oven would potentially interfere with the prep line on the opposite side. He would never have noticed this by the drawings alone.
If clients can be shown all of their options, see the finished results and sign-off, this can mitigate the risk of costly surprises later on. In theory, an entire building could be designed, virtually constructed, fully furnished and sold before even breaking ground.
A single project can result in the following visualizations and 3D Assets using both AR & VR:
- Client Approval
- Iteration and Redesign
- Interior Design
- Future Design Inspiration
Building an XR Strategy
Bringing XR solutions into your business is, in most cases, still a cost center. That said, there is inherent value to your clients which will ultimately benefit your company and increase revenues. It separates you from the pack, and as this technology becomes ubiquitous, you will be poised to leverage it in a way that is far superior to your competitors.
When looking at different solutions, the most important component is building a 3D asset library for your company. Every scan, every imported 3D model should live in a centralized database available across each of your business units.
Whether you are using Revit, AutoCAD, SketchUp, 3D Studio Max or one of the other standard 3D rendering applications, there are some built-in capabilities and plenty of translation applications which will allow you to import these models into the primary game engines, Unity or Unreal. If you are using an engine other than these, beware. These are the industry standards and offer the tools and capabilities that will allow you to grow with the technology. Proprietary engines will lock you into a single company, their license fees and in most cases, no ability to customize your solution internally, should you want to do so in the future. Even if you are licensing a solution from a well-established software developer, ensure that they are built on top of these engines.
Once you create a library of models, you can use them every step of the way – concept, design, construction, sales and marketing. These same environments can be created and utilized over and over again. This is how you reach an economy of scale. This is how you build your edge. As your library grows, you will find other uses for these assets. Once it is created, you can utilize it in any environment at any time. You can even create baseline structures, schematics and interior designs for all your future work. Think of it as a mix and match library of inspiration and innovation.
In short, XR is not a mysterious technology. It’s here to stay and it can benefit your business in myriad ways. It’s all about the approach, but most importantly, it’s about a willingness to embrace new technology. Like it or not, the future is upon us.
Emerging technologies that impact Corporate Real Estate and Facilities such as AR/VR, AI, Autonomous Vehicles, Robots and others, will be discussed at CoRE Tech 2018 which will be held on Nov. 14-16 in Silicon Valley. For more information, visit Program Details.
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UPCOMING REALCOMM WEBINARS
Future-proofing BUILDING COMMUNICATIONS – 5G, WIFI, CBRS, Bluetooth, In-building Wireless and More - 5/23/2019
In an ever-increasing wireless world, building owners and operators can no longer ignore the needs of a mobile society. Every day, more applications are added to our phones which include video, immersive media, wayfinding, hailing a ride, ordering food, accessing a building and more. So much of what we do relies on good wireless connectivity, and buildings must deliver the same service as the outdoor world. Over the next few years, 5G and other technologies are going to radically improve wireless connectivity and ultimately impact the communications strategy for buildings. In order to provide tenants with a 21st century experience, buildings must keep pace with this trend. This webinar will cover a wireless strategy that includes both experiential and operational issues.
Clarence Reynolds has built a career as an Emmy-winning journalist and broadcast professional. He brings more than two decades of broadcast production, on-air hosting and senior communications experience to the Telecommunications Industry Association (TIA). Prior to joining TIA, Clarence worked as a News Anchor at NBC Atlanta and FOX Indianapolis. For TIA, Clarence designs and implements digital event communication strategies to educate stakeholders in the Information Technology Communications (ICT) industry.
Brian Schwartz is responsible for Smart Building Infrastructure at over 50 centers portflio wide. He oversees the installation and support for CCTVm Wi-Fim Energy Management, shopper counting, and DAS. Brian support digital marketing initiatives including digital signage and property websites.
Mark Horinko has 30+ years of experience in wireless network strategy, network architecture and design, product development and large –scale network operations. As President of Airwavz, Mark is responsible for multiple, large-scale wireless and telecommunications network deployment projects totaling more than $1billion as well as development of five new industry-changing business and operational models. Mark is active in the telecommunications community and belongs to several industry associations. He is also a charter member of FiberFete.
Soyola Baasan founded DASpedia, an enterprise cellular coverage testing and training firm, in August 2014. He brings 20 years of telecommunication industry experience including fiber optics, RF components, and wireless systems. Soyola provides industry guidance to DASpedia and runs its operation as a managing director.
Stuart Walker Strickland is a Distinguished Technologist in the Office of the CTO at Aruba Networks with a focus on strategic planning for Wi-Fi in the context of 5th Generation cellular networks. He has been with Aruba for three years and represents its interests in 3GPP, WFA, IEEE, and WBA on issues relating to spectrum allocation, Wi-Fi/cellular coexistence and integrated network architectures.
As part of the IBN Technologies team, Art King leads the development of enterprise services definitions and business case propositions for customers and partners. He is Vice Chair of the Services Working Group in the Small Cell Forum. Art came to Corning via the SpiderCloud Wireless acquisition and was formerly a lead in IT architecture and operations for Nike Inc. where he held various global roles over 10 years.