The New Realities: How VR & AR Are Changing the Way We Operate & Use Buildings
The You Are Here indicator – usually found on wayfinding maps in malls or large public spaces – doesn’t always solve the problem of how you get 'there.' Now, not only do we have the ability to get there, we can even bring 'there' to you by using Virtual & Augmented Reality (VR & AR).
Within the commercial real estate realm, we’ve already seen some widespread adoption of AR/VR. And as the technology evolves, there will be even more robust use cases. The time is now to look at how to bring this technology into your workflow.
Along with Virtual and Augmented Reality, you may have also heard the term Mixed Reality, or MR. To confuse things even more, the umbrella term for all the realities is XR or Extended Reality.
To clarify, AR is the next computing platform. Everything you currently do on your desktop or mobile device, you will eventually be able to have projected into your field of view using a wearable such as Magic Leap or Apple’s heavily-rumored AR Glasses.
VR is really a destination. You are fully immersed and are able to experience a 3D environment as if you were actually there.
MR or Mixed Reality is a blend of the physical world with the digital world in a way that makes both seem real. It is also where a person may be projected into a virtual world but that person appears as they are in real life.
XR for Architectural Engineering & Construction (AEC)
There are myriad use cases for this technology, but as the future screams towards us, we will focus less on one reality or another and more on seamlessly moving between our real and digital landscapes. When thinking about how to leverage XR in your business, it’s important to consider a broader vision. Companies can utilize XR across all business lines—a architectural design and engineering, interior design, sales and marketing, even training – essentially the entire BIM lifecycle and beyond. Alongside this direct business utility, virtual desktops, virtual meetings and remote technical assistance will become standard practice in the near future.
Within AEC, the value of XR is clear and there are many powerful software solutions and platforms that can enhance every stage of design, visualization, collaboration, sales and marketing. There are existing tools that will allow ingestion and translation of 2D and 3D architectural renderings into game engines such as Unity and Unreal. From there, architects and designers can continue the design process from within the environment.
Visualization in VR is one of the most valuable and widespread solutions. Architects can share VR walk-through models for stakeholders and clients. Designers can build out infinite versions of the space. Contractors can plan and project manage. Collaboration between teams can be done remotely, yet in the virtual environment, with tremendous savings in both time and budget.
As is the case with any large project, the process entails working with multiple factions in key decision-making stages. Doing this is VR, and in many cases in real time, is far more effective. VR supports multiple people in a virtual environment, significantly shortening timelines and allowing teams to spot potential issues.
Within a VR headset, you are transported into the environment at a 1:1 ratio. As a result, the nuances of scale can be far better assessed. For example: does a space feels too tight, how is the flow from room to room, are the ceilings high enough. This holds true even more so with furnishings and interiors.
We recently worked with a firm designing a new restaurant from the ground up. They were very close to submitting the final designs for approval. In the kitchen, the clearance between the prep tables, the stoves and the large wood burning oven appeared sufficient in the drawings. However, when the chef did a walk-through in VR, he noticed that the long-handled peel used to move food around in the oven would potentially interfere with the prep line on the opposite side. He would never have noticed this by the drawings alone.
If clients can be shown all of their options, see the finished results and sign-off, this can mitigate the risk of costly surprises later on. In theory, an entire building could be designed, virtually constructed, fully furnished and sold before even breaking ground.
A single project can result in the following visualizations and 3D Assets using both AR & VR:
- Client Approval
- Iteration and Redesign
- Interior Design
- Future Design Inspiration
Building an XR Strategy
Bringing XR solutions into your business is, in most cases, still a cost center. That said, there is inherent value to your clients which will ultimately benefit your company and increase revenues. It separates you from the pack, and as this technology becomes ubiquitous, you will be poised to leverage it in a way that is far superior to your competitors.
When looking at different solutions, the most important component is building a 3D asset library for your company. Every scan, every imported 3D model should live in a centralized database available across each of your business units.
Whether you are using Revit, AutoCAD, SketchUp, 3D Studio Max or one of the other standard 3D rendering applications, there are some built-in capabilities and plenty of translation applications which will allow you to import these models into the primary game engines, Unity or Unreal. If you are using an engine other than these, beware. These are the industry standards and offer the tools and capabilities that will allow you to grow with the technology. Proprietary engines will lock you into a single company, their license fees and in most cases, no ability to customize your solution internally, should you want to do so in the future. Even if you are licensing a solution from a well-established software developer, ensure that they are built on top of these engines.
Once you create a library of models, you can use them every step of the way – concept, design, construction, sales and marketing. These same environments can be created and utilized over and over again. This is how you reach an economy of scale. This is how you build your edge. As your library grows, you will find other uses for these assets. Once it is created, you can utilize it in any environment at any time. You can even create baseline structures, schematics and interior designs for all your future work. Think of it as a mix and match library of inspiration and innovation.
In short, XR is not a mysterious technology. It’s here to stay and it can benefit your business in myriad ways. It’s all about the approach, but most importantly, it’s about a willingness to embrace new technology. Like it or not, the future is upon us.
Emerging technologies that impact Corporate Real Estate and Facilities such as AR/VR, AI, Autonomous Vehicles, Robots and others, will be discussed at CoRE Tech 2018 which will be held on Nov. 14-16 in Silicon Valley. For more information, visit Program Details.
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UPCOMING REALCOMM WEBINARS
COMMERCIAL REAL ESTATE & Technology – The Importance of Developing a STRATEGY - 9/19/2019
It wasn’t long ago that a Commercial Real Estate CIO was responsible only for functions such as networking, file and print servers, computer hardware, desktop applications and e-mail. Over the last 5+ years other responsibilities have entered the sphere of the CIO including marketing, operations (smart buildings), occupant experience and cybersecurity, to name a few. Additionally, emerging technologies such as AI, Machine Learning, Blockchain, AR/VR, autonomous, robotics and others are impacting their world as well as their clients. Never before has it been so important for a Real Estate CIO to develop a comprehensive digital strategy, encompassing all aspects of the organization. This webinar will focus on the importance of developing a comprehensive digital strategy.
Founder of Realcomm Conference Group, an education organization that produces Realcomm, IBcon and CoRE Tech, the world's leading conferences on technology, automated business solutions, intelligent buildings and energy efficiency for the commercial and corporate real estate industry. As CEO, Jim interacts with some of the largest companies globally pertaining to some of the most advanced and progressive next generation real estate projects under development.
Ilan Zachar is currently Chief Technology Officer at Carr Properties, a privately held REIT known for its portfolio of trophy-quality properties in the Washington D.C. In this role, Ilan leverages vision and foresight to cross-pollinate best practices, processes, systems and resources across corporate operations/affiliates. Under his leadership, this has resulted in improvements in bottom-line costs, top-line business growth/scalability, operational sustainability and high performance and overall, strengthening his company’s role as a market leader. For over 20 years, Ilan has been executive business leader and innovative technology strategist for multinational real-estate and property development companies worldwide.
Sineesh Keshav is the Chief Technology Officer at Prologis. In this role, he oversees all aspects of the technology strategy and is responsible for leading the company’s global data and digital transformation. Since joining Prologis in 2018, Sineesh and his team have been focused on a capability driven, customer-centric approach to innovation and digitalization.
With over 24 years of experience in real estate, Kevin's expertise encompasses enterprise IT design, integration and ecological adaptation, helping his clients deriving ongoing value by improving their manageability, effectiveness and ongoing efficiencies. Prior to joining RealFoundations, Kevin served as a CIO for a large-NY owner operator and as a SVP of IT for an Ohio based REIT overseeing the strategic planning, enterprise architecture and information architectures.
Mike Salazar has extensive experience in consulting and sales with Enterprise companies, regarding strategic cross function technology, mainly focused on IoT and AI platforms. Named Star on the Rise by Security Industry Association in 2016, he is currently the Practice Director for Smart Buildings at HID Global. Through innovative solutions he helps organizations unlock value and realize business intelligence. Honored to call many of the most notable companies of our time happy customers.
Dharmendra is the Industry Principal at Yardi Systems. Dhar’s well-rounded and practical background in the industry includes experience as a software vendor, consultant and customer. Prior to Yardi Systems, he was the Vice President of Revenue Management and Analytics for Denver-based Apartment Investment and Management Co. (AIMCO), one of the largest multifamily REITs in the U.S., where he led the development and implementation of revenue management and business intelligence systems.
Malcolm Hobbs is VP of Marketing and Market Development at Join. Malcolm has extensive startup and enterprise marketing and business development experience in markets including SaaS, Industrial IoT, Analytics and Sustainability. At Join, he is helping to redefine how owners secure their buildings from digital threats and deliver advanced digital workplace services in today's tech-forward buildings.