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Empowering Business Through Connected Data

We live in a digital age consumed with instantaneous access to information. Ninety percent of the world’s data has been generated in the past two years, nearing 2.5 quintillion bytes each day. With 4.9 billon unique mobile users, 8.4 billion Internet of Things (IoT) devices and innumerable unstructured transactions generated from the web and social media each second, the global datasphere’s growth rate dwarfs Moore’s Law.

Our ability to transform bits and bytes of data into actionable real-time information, coupled with predictive analytics, is still in its infancy. As companies connect these disparate data points, new innovative opportunities will emerge, and long standing processes will be disrupted. Agile tech savvy firms will unlock creativity, bringing new solutions to market at an accelerated pace. To stay competitive, how do traditional businesses embrace today’s digital first paradigm that empowers employees to achieve more through connected data?

In practice, the heart of our ubiquitous digital universe is a comprehensive ecosystem designed to deliver collaboration and transparency while supporting a corporate vision. To put this into a business context, we invested in a comprehensive overhaul of our long-established residential leasing process. Our goal was to reduce the number of system touch points, automate manual processes, connect disparate unsynchronized silos of information, and provide a greater level of self-service. Secondarily, we would replace Excel as the reporting tool of choice with analytic platforms delivering real-time insight and visibility into trends, fostering a proactive management style.

Based on anecdotal conversations, we started to analyze a broad spectrum of roles and responsibilities. It became apparent many daily tasks had become disconnected and layered with unnecessary duplication. As we assessed the way people worked, our end users struggled to visualize the possibilities and were becoming increasingly uncomfortable with change. This dilemma is one every agent of change has faced, knowing that without stakeholder’s support, moving forward is fraught with risk and uncertainly.


To rebuild confidence and trust in technology, we turned to a new digital approach to illuminate our vision: storyboarding. Through a series of meetings with key employees, we delved into current processes, pain points, system usability and reporting requirements. The result utilized a graphical UX / UI approach that brought our findings to life in a simple, intuitive fashion. Through a "Business Lifecycle Storyboard," our end users were able to clearly visualize how technology would enhance their daily tasks and interactions with prospects and clients.

A supplemental "Technical Workflow Storyboard" provided programmers with a roadmap to accomplish our goals. These detailed design specifications translated each task into four main components: system touch points, process inputs, process outputs and reporting parameters. Through the visualization process, we were quickly able to discern no single integration method would satisfy our comprehensive application integration requirements. After reviewing each platform’s architecture, we blended Application Program Interfaces (API), SaaS Integration Platforms, JavaScript Object Notation (JSON), Apex code and custom application interfaces to address our bidirectional and unidirectional data exchanges.

During our development cycle, the intrinsic value of preparing detailed workflow process blueprints, with accompanying swim-lane diagrams, became evident. It guided our strategic in-depth review of each application's ERD (Entity Relationship Diagram), focusing on table indexes and field attributes essential to successful data mapping. Furthermore, the creation of custom staging tables facilitating field level transformation based on business process triggers were developed to maintain system integrity.

With disparate data silos now connected, our employees had the ability to see trends and behavioral patterns across the entire lifecycle, building a foundation for strategic engagement. Through an intuitive graphical interface, managers and analysts could also visualize data from different viewpoints empowering them to make more accurate and timely business decisions. Over time, as historical data points are collected, new patterns will emerge allowing dynamic decision-making to drive revenue increases and operating efficiencies.

Cybersecurity risks are growing daily, and with proprietary data, intellectual property and perhaps a firm’s competitive advantage traversing the cloud, our vulnerabilities will grow as well. When constructing system interfaces and data connections, always incorporate a few simple precautionary cyber guidelines:
  • Require VPN connections for data exchange
  • Whitelist traffic using firewall rules
  • Encrypt data at 256 AES, both in transit and at rest
  • Implement strong passwords policies
  • Monitor system intrusion alerts
In our digital age where we are continually connected and bombarded with information, filtering out the noise can be a gateway to knowledge. To quote Microsoft’s CEO Satya Nadella, "When you change the way you see the world, you change the world you see." By empowering employees and unlocking creativity through connected data, businesses that embrace today’s digital first paradigm will lead the way and achieve transformational results.

Sandy Jacolow, CIO, Silverstein Properties
Sandy Jacolow joined Silverstein Properties in 2011 as Chief Information Officer, a role in which he oversees the technology initiatives that support the company's financial, operations and development, including the World Trade Center, and Silver Suites activities. Sandy has been active in the real estate industry for nearly 35 years with a focus on the institutional advisory, property management and brokerage markets.

This Week’s Sponsor

CBRE|ESI helps its clients successfully manage the energy use of complex building portfolios. We help companies take control of their infrastructure, connect disparate systems, lower energy costs, increase occupant comfort and safety, and prolong reliability and uptime in a way that lets them focus their time and talent on their core business. Please visit our website at www.thinkesi.com

UPCOMING REALCOMM WEBINARS

Driving Tenant Engagement – Platforms, Digital Amenities…and Beyond - 8/23/2018

We can hail a car, order food, listen to music, tweet to the world, reserve tickets and buy almost anything from a smartphone – there seems to be an app for everything! The same applies to landlord provided services in an office or multifamily building. Today, building guests & occupants are opting for a digital interface for services, and tenant engagement and experience platforms are rapidly gaining traction. From easy, efficient building access to scheduling a yoga class to scheduling a meeting room to connection socially with others in the building – the possibilities seem endless. This begs the question: What digital amenities do occupants and guests really want? This webinar will examine all aspects of creating digital tenant amenities and explore different engagement platforms. Prioritizing platform features, system integration and cyber requirements are just some of the issues that will be addressed.

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Jim Whalen Boston Properties
Jim Whalen SVP & CIO Jim Whalen serves as SVP and CIO responsible for the direction and implementation of technology and applications at Boston Properties, a fully integra
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Jim Whalen
SVP & CIO
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LinkedIn

Jim Whalen serves as SVP and CIO responsible for the direction and implementation of technology and applications at Boston Properties, a fully integrated real estate investment trust and one of the largest owners and developers of Class-A office properties in the United States. Over a 27-year IT career, Jim has supported real estate operations ranging from residential, construction, public housing, commercial office and retail.

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Victor Sanchez LinkedIn
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Ilan Zachar Carr Properties
Ilan Zachar CTO Ilan Zachar is currently Chief Technology Officer at Carr Properties, a privately held REIT known for its portfolio of trophy-quality properties in t
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Ilan Zachar is currently Chief Technology Officer at Carr Properties, a privately held REIT known for its portfolio of trophy-quality properties in the Washington D.C. In this role, Ilan leverages vision and foresight to cross-pollinate best practices, processes, systems and resources across corporate operations/affiliates. Under his leadership, this has resulted in improvements in bottom-line costs, top-line business growth/scalability, operational sustainability and high performance and overall, strengthening his company’s role as a market leader. For over 20 years, Ilan has been executive business leader and innovative technology strategist for multinational real-estate and property development companies worldwide.

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Emily Hossellman Genea
Emily Hossellman VP Marketing
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Emily Hossellman
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Klaus Berberich Thing Technologies
Klaus Berberich Founder Sales and Consulting
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Klaus Berberich
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Laura Acklandiene Equiem
Laura Acklandiene Head of Business Development, Global Expansion Laura Acklandiene is the Head of Business Development - Global Expansion at Equiem. She travels between London and New York on a mission to introduce
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Laura Acklandiene
Head of Business Development, Global Expansion
Equiem

Laura Acklandiene is the Head of Business Development - Global Expansion at Equiem. She travels between London and New York on a mission to introduce their tenant experience portals and customer engagement services to the landlords and developers in the UK and in the US. Prior to that, she worked with Australia's largest property funds and REITs, as well as retail partners boosting services available to commercial occupiers.