Program Details

The Real Estate Conference Program at Realcomm is designed to give BUILDING OWNERS, DEVELOPERS, CIOs / CTOs, PROPERTY MANAGERS, ASSET MANAGERS, FACILITY MANAGERS, and ENERGY / SUSTAINABILITY DIRECTORS the technology tools they need to positively impact the bottom line of their companies — from automating business processes, to general technology solutions specifically for real estate organizations, to smarter intelligent building technologies. We're continuously adding sessions and speakers, so check back regularly!

Program content, dates and times subject to change without notice.

Asset Class - Retail

Reimagining Retail Spaces: The Power of Placemaking & Technology

Date: 6/3/2025 Time: 12:45 pm - 1:30 pm Location: 112

The most successful retail spaces are no longer just shopping centers—they are destinations where people gather, experience, and engage. This session will explore how mall and retail developers are using placemaking strategies combined with innovative technology to create vibrant, consumer-driven environments. This panel brings together leaders in retail development to discuss the intersection of culture, entertainment, and technology in shaping the modern shopping center. Our panelists will share insights on balancing creativity with business results, ensuring that experiential investments pay off. If you’re looking to transform your retail property into a true destination, this is the conversation you need to hear.

Moderator:

Jesse Michael JLL

Jesse Michael SVP, Digital Solutions Advisory

Jesse Michael

SVP, Digital Solutions Advisory

JLL

Speakers:

Porter Bellew Federal Realty

Porter Bellew VP, CIO Porter Bellew is SVP, CIO for Federal Realty Investment Trust. He is responsible for the Trust’s information and technology strategy, services, operat

Porter Bellew

VP, CIO

Federal Realty

Porter Bellew is SVP, CIO for Federal Realty Investment Trust. He is responsible for the Trust’s information and technology strategy, services, operations, and team. Porter has over 35 years of experience in real estate across all product types.

Jason Heymann CBL Properties

Jason Heymann Senior Director, Marketing Jason Heymann is a strategic marketing leader with a diverse background spanning entertainment, brand strategy, and commercial real estate marketing.

Jason Heymann

Senior Director, Marketing

CBL Properties

Jason Heymann is a strategic marketing leader with a diverse background spanning entertainment, brand strategy, and commercial real estate marketing. Looking to return to his familial roots in commercial real estate, Jason transitioned into shopping center marketing leadership, bringing his expertise in storytelling, audience engagement, and omnichannel strategy to the industry. As Senior Director of Marketing at CBL Properties, he leads national marketing strategy for 50+ shopping centers, spearheading AI-driven digital innovation, strategic brand partnerships, and high-impact campaigns that drive measurable business growth.

Jay Richard-Yu Jamestown, LP

Jay Richard-Yu VP of Tech & Innovation Jay Richard-Yu, VP of Tech & Innovation at Jamestown, is a visionary leader dedicated to infusing the “wow” factor into Jamestown’s premier mixed-use

Jay Richard-Yu

VP of Tech & Innovation

Jamestown, LP

Jay Richard-Yu, VP of Tech & Innovation at Jamestown, is a visionary leader dedicated to infusing the “wow” factor into Jamestown’s premier mixed-use properties and vibrant communities. With an unrelenting passion for the intersection of creativity, technology, and discovery, Jay champions elevating digital marketing, pioneering proptech solutions, and avant-garde innovation to craft unforgettable experiences that both delight and inspire. He drives innovation at Jamestown, ensuring its assets remain at the forefront of commercial real estate technology. From immersive LED screens and interactive kiosks to EV operations and advanced AV/IT solutions, Jay's initiatives enhance experiences, boost NOI, and improve efficiency. He continuously pushes technology’s boundaries to elevate guest and tenant engagement.