Augmented and Virtual Reality - An Expanded Role in Commercial and Corporate Real Estate?
One of the biggest technological developments over the past decade has been the enhanced ability to visualize data in ways never imagined 50 years ago. No longer limited to 2D representations of flat data, we can now create elaborate 3D representations of re-combined data sets yielding spectacular insights to very complex relationships. These rapid advances in visualization technologies and their human interfaces have opened the door to new and innovative ways to interact with big data sets, including VR (Virtual Reality) and AR (Augmented Reality).
Computer interfaces force us to think in 2D space, but our brains have evolved to process complex spatial information in 3D dimensionality, and flat screens short circuit that process. We end up missing the big picture, missing all the spatial systems that help us understand fully. This is changing now. VR and AR are enabling new computer interfaces that are revolutionizing how we view data, using the power of digital technology and design.
So what's the difference between VR and AR?
Put simply, VR headsets immerse users in an artificial world, and AR overlays digital data objects onto the real world.
First let's take a look at AR.
Many of us have experienced AR in one form or another. In 2013, you may have seen the Pepsi cans unlock SuperBowl action using the Blippar app. Or perhaps you’re aware of the ways realtors in residential and commercial real estate have used applications like Pandora to create 3D visualizations of property on tablets and mobile phones. More recently, you may have used the apps that tag data to GPS coordinates so you can walk down the street, aim your mobile phone at a building and get building information, tenants by floor, vacancies etc. I'll admit that I'm a bit skeptical about the business value of a lot of these applications and would love to see metrics on how often these applications actually get used and are effective.
Personally, I see a lot of promise for AR coming from companies like Google Glass, Microsoft HoloLens, Daqri and Magic Leap, although it would be more accurate to call HoloLens and Magic Leap 'mixed reality'. The devices use a headset where you look through a pass-through camera to see your environment, and the technology seamlessly 'layers in' computer generated objects (sometimes referred to as holograms).
Most significantly, Microsoft HoloLens and Trimble have teamed up on an AR application for the AEC-O industry that will literally transform how buildings are designed. (Watch the Trimble HoloLens video here)
Los Angeles based Daqri has created a smart helmet that allows facilities and industrial engineers and maintenance folks to use contextually aware augmented reality to get on the spot knowledge transfer for complex maintenance and repair tasks 'hands free' via their helmet visors and built-in audio. These smart helmets are also being used in military field medicine, so medics treating wounded soldiers can video images from the field to trained surgeons, who will send text, graphics and video instructions to the medic and monitor progress in real time.
Now let's look at VR.
VR relies on an immersive 360 degree experience via head-mounted displays. The roots of VR are in the original simulators used by NASA and the military for flight training. Now the focus has moved to the gaming industry and companies like Oculus Rift, Sony and Samsung have been making tech news daily. The promise of this technology is tremendous. Put on a headset and be metaphysically transported to an altered state without leaving your chair.
Mark Zuckerberg invested two billion dollars of Facebook's money in Oculus and is enamored with the possibilities for VR. "We're working on VR because I think it's the next major computing and communication platform after phones. We'll have the power to share our full sensory and emotional experience with people whenever we'd like," he said.
MTV has been moving into virtual reality programming and will be streaming the show live in a 360 degree VR which will air this coming Sunday, Nov. 1st. Fans will need to download the mobile app and then use their Google Cardboard VR headset to get the immersive experience.
The technology and user experience is getting exponentially better and better, enough now that I think we'll be seeing some very significant applications that will transform the way we do business.
Fortune Magazine recently reported how Matthew Hood Real Estate Group at Sotheby's International Realty has begun experimenting with Samsung VR Gear to showcase luxury homes in the Los Angeles area. Hood says the types of homes this works best for today are high-end homes, because the cost of scanning a home for VR ranges from $300 - $700. The real estate agent first experimented with filming 360 degree video of homes using a stationary camera set-up with 10 GoPro cameras, but 3D scans allow a customer to walk through a house using a hand controller for navigation. "I can lead a VR tour remotely and even see where the client is looking, which allows me to address things like kitchen counter style while they're looking at it—just as I would in a real world tour," Hood says.
Imagine design consultants working interactively with clients in a virtual representation of a outdoor or indoor space. They could view together, in real-time, the effects of changes in design parameters, placement of objects, etc.
Continuing the discussion on how these, and other emerging technologies will impact commercial and corporate real estate, CoRE Tech 2015, , which will be held in Silicon Valley on November 10th and 11th, is devoted to presenting the newest ideas, asking the tough questions, presenting the most forward thinking case studies and providing a venue where the early adopters and industry thought leaders can exchange meaningful insights. CoRE Tech 2015 is not about refining the edges of last century’s paradigm of operating a corporate real estate portfolio, but rather identifying the strategies for managing a real estate portfolio in the 21st century.
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Corporate Real Estate & Facilities Visionaries to Gather in Silicon Valley on Nov. 10-11...
10 Top Reasons You Need To Be There Too!
1. We’re almost at FULL CAPACITY! Join the world’s most proactive, visionary corporate real estate and facilities executives who will come together to focus on innovative automation and technology strategies to help achieve your organization’s real estate goals.
2. Pre-Conference Real Estate Innovation Tours to Google, Stanford University, Levi Stadium and Cisco
3. Visit Intel's HQ and hear about emerging IoT technologies poised to change the way we learn, work, play and operate real estate
4. Be a part of the biggest CRE Information Management and IWMS discussion of the year
5. Hear about the most successful next generation workplace strategies
6. Better understand the most successful smart building, campus and portfolio strategies
7. Learn about cybersecurity trends for Facilities and CRE data
8. Explore data models, analytics and visualization for real estate information
9. Network with progressive executives who are defining the future of CRE and Facilities
10. Meet many of the most successful companies offering advanced, industry-specific technology and automation solutions
Below are just a few of the companies attending CoRE Tech this year:
* Campbell Soup Company
* Capital One
* The Coca-Cola Company
* Harvard Medical School
* Morgan Stanley
* Shell International BV
* Stanford University
* Wells Fargo
* U.S. Department of Homeland Security (DHS)
* Target Corporation
* Citi Realty Services
We are almost at full capacity and will be SOLD OUT soon. No on-site registration will be available. Register now!
UPCOMING REALCOMM WEBINARS
Technology and the Impact to a Commercial Real Estate Strategy – Innovators Weigh In - 10/3/2018
For today’s Commercial Real Estate CIO, new technologies continue to emerge that are changing the landscape daily. Long gone are the days where property management, budget and forecasting and e-mail are the only concerns. Today, digital transformation, smart buildings, occupant experiences, automated leasing, artificial intelligence, augmented reality and cyber are just a few of the new technologies impacting the role of CIO. This webinar will discuss the wide-ranging set of technologies changing the commercial real estate industry and more importantly, the types of strategies necessary to navigate at an ever-increasing speed. Hear from some of the industry’s most successful CIO’s regarding this “Age of Acceleration”!
Founder of Realcomm Conference Group, an education organization that produces Realcomm, IBcon and CoRE Tech, the world's leading conferences on technology, automated business solutions, intelligent buildings and energy efficiency for the commercial and corporate real estate industry. As CEO, Jim interacts with some of the largest companies globally pertaining to some of the most advanced and progressive next generation real estate projects under development.
Susan Gerock currently serves as VP, Information Technology and CIO for Washington REIT, a publicly traded REIT based in Washington, DC. She has over 20 years' experience in various technology roles spanning manufacturing, consulting, application service provider, and commercial real estate organizations. Her specialties include ERP selection and implementation, project and change management, and cybersecurity. She is also a proponent of the use of social media and the overlapping relationship between technology and marketing.
Phil Klokis is currently the CIO for the Public Buildings Service (PBS) of the General Services Administration. He is responsible for delivering Information Technology (IT) solutions and services supporting PBS' diverse real estate operations and portfolio management consisting of 1,500 owned assets, 9,000 active leased assets and nearly 350 million square feet of office space.
Ron Victor is a Silicon Valley based technology entrepreneur with 20 years of experience and expertise launching new ventures at start-ups and fortune 1000 technology companies. To-date he has enabled raising more than $30Million in start-up capital for multiple start-ups in silicon-valley. Ron has founded and led three companies to-date with successful exits. His latest venture is IoTium Inc. – a Silicon Valley start-up that provides a secure, cloud-managed, easy-to-deploy software defined network infrastructure for all IoT verticals.
Marc is a pioneer in leading the Intelligent/Smart Buildings and M2M movements pushing the industry forward and has contributed to transforming and changing the Intelligent Buildings and M2M (now IoT) industries. As Chief Marketing and Communications Officer for Lynxspring Marc leads corporate and product marketing, strategy, brand management, public relations and communications that support the company’s strategic and growth initiatives.
Scott Sidman has 14 years of CRE technology experience leading sales and marketing efforts. He is responsible for supporting company growth goals and assuring company and product direction aligns with market needs as well as leads. Scott is CRE tech evangelist and host of a CRE Tech Talks podcast.