Session Profile
Suite to Home: Three Different Journeys from CRE to Residential and Their Challenges
Overview
| Track: | NextGen MFD and Resi |
| Location: | Room 413 |
| Date: | 6/20/2024 |
| Time: | 5:00 pm - 5:45 pm |
Description
Foreseeing the CRE headwinds, especially in the office sector, many traditional CRE organizations have expanded their portfolios to include multifamily assets. Although multifamily has been an attractive asset class, there are several challenges that traditional office REITs face when either pivoting to or absorbing multifamily into their portfolios. Differences in management styles, leasing strategies, property maintenance, ERP integration, data analytics, market technologies as well as organizational skills, and cultural shifts all need to be considered. In this panel, industry leaders will dive into the experiences of their commercial real estate organizations, traditionally focused on office buildings that have recently expanded into the multifamily sector. They will discuss the challenges of adapting operating models and share how they overcame these hurdles and unlocked the full potential of pivoting to having a multifamily presence.
Participants
Moderator:
Dominic Hollands is a Lead Managing Consultant with RealFoundations and has over 20 years’ experience in the real estate industry with a primary focus on multifamily, mixed-use and single-family rental assets. Dominic specializes in operational process improvement and implementation of applications and leading processes.
Speakers:
Susan Gerock currently serves as SVP, Information Technology and CIO for Elme Communities, formerly known as WashREIT. She has over 25 years' experience in various technology roles spanning manufacturing, consulting, application service provider and commercial real estate organizations. Her specialties include ERP selection and implementation, project and change management, and cybersecurity. She is also a proponent of the use of social media and the overlapping relationship between technology and marketing.
Jeremy Poteet is the EVP of Technology at JBG SMITH where he leads a team of business minded technologists responsible for technology and innovation based transformative initiatives. He has over 20 years in real estate technology across many asset types in the real estate space and is passionate about the adoption of technology and leading others in solving complex process, technology, reporting, and organizational challenges.