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FACT OR FICTION – Making Sense of the RETech, PropTech and CRETech Landscape

Billions of dollars, numerous capital sources, thousands of companies, dozens of reports, volumes of articles, conferences everywhere; some fact, some fiction and a fair amount of confusion define the times. The PropTech sector has experienced its most recent flurry of activity starting in 2009, what we call Phase 4. Some speculate that it was the economic downturn and the resultant 0% interest rates that sent capital in search of returns, even if it meant taking bigger risks. With the market flush with cash, all investment sectors including PropTech have experienced tremendous interest, activity and growth.

In order to better understand this most recent investment phase, it is important to note that automation and innovation within the Real Estate sector have been around for a very long time and is by no means a new phenomenon. Companies such as Yard, MRI and JD Edwards on the Real Estate information management side and Johnson, Honeywell and Siemens on the building automation side have been around for decades, having laid the foundation for the PropTech activity we are seeing today.

There is an inordinate amount of information flying around the industry relating to PropTech. Some of it accurate, some of it not; some by credible sources, some not. This preponderance of 'hype' is having a potentially adverse effect on the industry. With 'thousands' of companies and 'billions' of dollars invested, many feel overwhelmed – and in some cases decide to do nothing as they let the market figure out the winners and losers. In any event, it is critical that we assemble and communicate accurate information on tech investments made in the Commercial and Corporate Real Estate industry. One such notable and accurately reported investment made recently was the VTS 90M Series D round led by Brookfield Asset Management, GLP and others.

One report issued within the last 12 months states that there was approximately $10 billion invested in PropTech in 2018. Most took this headline and ran with it, without looking deeper into the data. Upon closer evaluation, assuming the base data was accurate, there appears to be very little of the billions referenced going to the Commercial and Corporate segments of the industry.

As illustrated by the following graphs, it appears that a disproportionate amount was invested internationally on technologies already (somewhat) mainstream in the United States, as well as in residential and Coworking. It is fairly safe to say that residential, although interesting, has very little to do with PropTech relevance in buildings. Additionally, a large amount of the dollars invested were for Coworking, which does involve buildings – but in a different kind of way. While there is a significant amount of technology, automation and innovation involved in the Coworking conversation, a large amount of the dollars invested are directed to more of the pure real estate requirements, such as identifying and securing space.





The topic of PropTech and the investment activity that has accelerated since 2009 is very important to our industry. Investments require a combination of enthusiasm and excitement balanced with a measured, thoughtful and studied approach and assessment of the products that are being introduced and the companies behind them. We will continue to work hard to provide an accurate assessment of the tremendous interest and opportunities in PropTech, CRETech or Real Estate Tech, whatever we decide to call it.

Realcomm | IBcon will be dedicating time in the General Session, as well as five different breakout sessions ranging from the VCs' perspective to a shootout of some of the best and most innovative startups. Two of the newest, most innovative companies will then be selected and presented with the "Digie" Awards. There will also be a CRE Tech LAUNCHPAD on our Exhibit Floor featuring startups.

Realcomm Staff
Realcomm Conference Group LLC is the leading research and educational institution that produces annual conferences and expositions on technology, automated business solutions and intelligent buildings strategies for executives in commercial, corporate, government and institutional real estate. Realcomm was founded in 1999 with the goal of bringing industry leaders together each year to discuss, demonstrate and debate the latest innovations that impact the industry.

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VIEW PROGRAM DETAILS: PRE-CON | Realcomm | IBcon

UPCOMING REALCOMM WEBINARS

COMMERCIAL REAL ESTATE & Technology – The Importance of Developing a STRATEGY - 9/19/2019

It wasn’t long ago that a Commercial Real Estate CIO was responsible only for functions such as networking, file and print servers, computer hardware, desktop applications and e-mail. Over the last 5+ years other responsibilities have entered the sphere of the CIO including marketing, operations (smart buildings), occupant experience and cybersecurity, to name a few. Additionally, emerging technologies such as AI, Machine Learning, Blockchain, AR/VR, autonomous, robotics and others are impacting their world as well as their clients. Never before has it been so important for a Real Estate CIO to develop a comprehensive digital strategy, encompassing all aspects of the organization. This webinar will focus on the importance of developing a comprehensive digital strategy.

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Jim Young Realcomm
Jim Young Co-Founder & CEO Founder of Realcomm Conference Group, an education organization that produces Realcomm, IBcon and CoRE Tech, the world's leading conferences on techno
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Jim Young
Co-Founder & CEO
Realcomm
LinkedIn

Founder of Realcomm Conference Group, an education organization that produces Realcomm, IBcon and CoRE Tech, the world's leading conferences on technology, automated business solutions, intelligent buildings and energy efficiency for the commercial and corporate real estate industry. As CEO, Jim interacts with some of the largest companies globally pertaining to some of the most advanced and progressive next generation real estate projects under development.

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Ilan Zachar Carr Properties
Ilan Zachar CTO Ilan Zachar is currently Chief Technology Officer at Carr Properties, a privately held REIT known for its portfolio of trophy-quality properties in th
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Ilan Zachar
CTO
Carr Properties

Ilan Zachar is currently Chief Technology Officer at Carr Properties, a privately held REIT known for its portfolio of trophy-quality properties in the Washington D.C. In this role, Ilan leverages vision and foresight to cross-pollinate best practices, processes, systems and resources across corporate operations/affiliates. Under his leadership, this has resulted in improvements in bottom-line costs, top-line business growth/scalability, operational sustainability and high performance and overall, strengthening his company’s role as a market leader. For over 20 years, Ilan has been executive business leader and innovative technology strategist for multinational real-estate and property development companies worldwide.

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Sineesh Keshav Prologis
Sineesh Keshav Managing Director, CTO Sineesh Keshav is the Chief Technology Officer at Prologis. In this role, he oversees all aspects of the technology strategy and is responsible for le
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Sineesh Keshav
Managing Director, CTO
Prologis

Sineesh Keshav is the Chief Technology Officer at Prologis. In this role, he oversees all aspects of the technology strategy and is responsible for leading the company’s global data and digital transformation. Since joining Prologis in 2018, Sineesh and his team have been focused on a capability driven, customer-centric approach to innovation and digitalization.

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Kevin Vertrees RealFoundations
Kevin Vertrees Lead Managing Consultant With over 24 years of experience in real estate, Kevin's expertise encompasses enterprise IT design, integration and ecological adaptation, helping hi
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Kevin Vertrees
Lead Managing Consultant
RealFoundations

With over 24 years of experience in real estate, Kevin's expertise encompasses enterprise IT design, integration and ecological adaptation, helping his clients deriving ongoing value by improving their manageability, effectiveness and ongoing efficiencies. Prior to joining RealFoundations, Kevin served as a CIO for a large-NY owner operator and as a SVP of IT for an Ohio based REIT overseeing the strategic planning, enterprise architecture and information architectures.

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Mike Salazar HID Global
Mike Salazar Practice Director, Smart Buildings Mike Salazar has extensive experience in consulting and sales with Enterprise companies, regarding strategic cross function technology, mainly focused
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Mike Salazar
Practice Director, Smart Buildings
HID Global

Mike Salazar has extensive experience in consulting and sales with Enterprise companies, regarding strategic cross function technology, mainly focused on IoT and AI platforms. Named Star on the Rise by Security Industry Association in 2016, he is currently the Practice Director for Smart Buildings at HID Global. Through innovative solutions he helps organizations unlock value and realize business intelligence. Honored to call many of the most notable companies of our time happy customers.

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Dharmendra Sawh Yardi
Dharmendra Sawh Industry Principal Dharmendra is the Industry Principal at Yardi Systems. Dhar’s well-rounded and practical background in the industry includes experience as a software
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Dharmendra Sawh
Industry Principal
Yardi

Dharmendra is the Industry Principal at Yardi Systems. Dhar’s well-rounded and practical background in the industry includes experience as a software vendor, consultant and customer. Prior to Yardi Systems, he was the Vice President of Revenue Management and Analytics for Denver-based Apartment Investment and Management Co. (AIMCO), one of the largest multifamily REITs in the U.S., where he led the development and implementation of revenue management and business intelligence systems.

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Malcolm Hobbs Join
Malcolm Hobbs VP Marketing & Market Development Malcolm Hobbs is VP of Marketing and Market Development at Join. Malcolm has extensive startup and enterprise marketing and business development exper
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Malcolm Hobbs
VP Marketing & Market Development
Join

Malcolm Hobbs is VP of Marketing and Market Development at Join. Malcolm has extensive startup and enterprise marketing and business development experience in markets including SaaS, Industrial IoT, Analytics and Sustainability. At Join, he is helping to redefine how owners secure their buildings from digital threats and deliver advanced digital workplace services in today's tech-forward buildings.