Session Description:
Flyers, postcards, marketing packages, newspaper ads, property websites, e-mail blasts, video summaries, multimedia presentations, listing sites, property sign mobile response systems, the list goes on. There is no doubt that marketing of commercial properties continues to be one of the most important aspects of the business. The big question is, where do you put your marketing dollars and what does the perfect electronic marketing strategy look like? This session will focus on the current and emerging trends in next generation property marketing.

Moderator:	Anthony (Tony Jr.) Graziano, Associate Managing Director, Integra Realty Resources - Coastal NJ
Speaker:	Tom OSullivan, Marketing & Technology, Coldwell Banker Commercial
Speaker:	James Marrelli, CEO, ePropertyData
Speaker:	Mark Polon, CCIM, President, RIISnet
Speaker:	Greg Ausley, President, LifeSpace
Speaker:	Jason Greenman, Chief Strategy Officer, SVP Corporate Development, LoopNet, Inc.

Questions:	What percent of marketing in a Commercial Brokerage firm is paper based vs. digital?
	With all the technology and automation systems in place, why do so many firms still produce an enormous amount of paper?
	How far off are we from brokerage firms systems integrated with local/regional systems which are then integrated with national marketing systems?

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